Customer service, especially for e-commerce sites and apps, is so important in making or breaking the success of a company. Do you have good customer service? Is the customer always right? How do you deal with someone who’s causing a huge scene when all they wanted was to pick up the package that they lost control of? In this blog post, we will shed light on these and other issues and help you create an atmosphere of excellent customer service in your company.
What is Customer Service?
Customer service is the process of providing assistance and support to customers of a company or organization. It is typically the final point of contact between a customer and a business, and its primary goal is to resolve any issues or concerns that the customer may have.
Despite its name, customer service is not always about giving the customer what they want; it is about finding a resolution that is mutually agreeable to both parties. In some cases, this may mean that the customer is not always right. We’ll cover this more in a separate section below.
However, it is important to remember that the customer is always the focus of customer service. Whether or not they are “right” is secondary to providing them with the best possible experience.
Why Customer Service?
The customer is the person who buys goods or services from a business. They’re the ones keeping the lights on and the wheels turning, so it’s important to keep them happy.
But sometimes, happy customers can turn into demanding ones. They might start making unreasonable demands or expecting perfection from your team. Most of the time, however, they just want their issue addressed in a timely and efficient manner.
They also want to feel that their concerns are important, and they want to know that the company cares about them as persons, not just sources of profit.
It’s your job as a business owner or customer service representative to make sure that the customer is satisfied in this regard. That is the purpose of customer service.
So, Going Back to the Question…
The customer is not always right and there are times when you need to stand your ground, rather than bend backward, in order to protect your company’s interests.
- When the customer is being unreasonable or disrespectful
- When the customer is demanding something that is not possible or realistic
- When the customer is trying to take advantage of the business
Standing your ground can be difficult, but it is important to remember that as a business, your own interests come first.
Dealing with Difficult Customers
Dealing with a difficult customer is never fun, but it’s a necessary evil if you want to keep your business running smoothly, so it’s great to have a standard approach among your customer service team. Here is what we recommend.
Phase One: Empathize and Listen
The first phase of dealing with a difficult customer is all about empathy and listening. It’s important to try and see things from their perspective and understand why they’re upset. Active listening can be helpful here – repeat back what they’re saying to show that you’re truly hearing them.
Phase Two: Apologize
Once you’ve listened to the customer and understood their perspective, it’s time to apologize. Even if you don’t think you did anything wrong, an apology can go a long way toward diffusing the situation. Be sincere, and make sure not to place blame on the customer.
Phase Three: Create a Solution
The final phase of dealing with a difficult customer is creating a solution. This may involve giving them a refund, exchanging the product they’re unhappy with, or simply providing them with some additional information or support. Whatever the solution is, make sure it’s reasonable and that you follow through on your promise.
The customer base of nearly every brand or company tends to be a heterogeneous mixture of customers varying in views, opinions, and perspectives. While the tag “the customer is always right” should be the general motto of every company, the customers may not always be right. In fact, some may be unreasonable and impossible to satisfy, irrespective of your efforts dedicated to helping them with their issue. The very same customers may post critical and negative reviews online which could cause serious damage to the reputation of the company.
Should you find yourself in such a predicament, you would need to seek help from those that can remove negative google reviews so as to maintain a reputable and reliable identity in the public eye. Word travels fast and negative publicity could effectively hack down your customer base. So, you would need to be quick to find solutions for your customers, yet ready to protect your brand in case an issue of the sort arises.
Listening is important in order to provide customers with the best possible service. However, there are times when it may not be appropriate to listen to a customer! For example, if a customer is making demands that are unreasonable or impossible to meet, it may be best to politely decline. In general, you should only listen to customers when they are behaving reasonably and politely.
Customer service is one of the most important aspects of any business. The customer is the lifeblood of any company, and without them, a business would quickly fail. That’s why it’s so important to ensure that your customers are always happy with the service they receive.